How To Dress Very DEmure, Very Cutesy, Very Mindful

“Do you see how I do my makeup for work? Very DEmure, very MINDful!” “Do you see how I walk through the airport? Very DEmure…” and “Do you see how I eat this salad? Very DEmure, very mindful, and very cute.” If you haven’t already hit this part of TikTok, count your days—your time is coming. ‘DEmure’ is the new word people are adding to their TikTok videos. There’s always a new trend happening on TikTok, whether it’s an aesthetic, something like Watertok (please check it out, it’s a different world you don’t want to miss), or just a word.

So, what’s the deal with ‘demure,’ and why is it trending? I certainly wondered the same thing. ‘Demure’ simply means reserved or modest—think of it as understated elegance. Very much the soft girl or quiet luxury trends. There are some trends we already know that are very demure, and you might already have pieces like these in your capsule wardrobe. But if you don’t, I’ve selected some demure pieces below that will effortlessly elevate your style.

Bershka bardot knitted sweater in red HERE

ASOS DESIGN brushed rib shrunken cardigan in khaki HERE

ASOS DESIGN twist front extreme sleeve maxi dress in abstract print HERE

8 Other Reasons rhodium plated pearl embellished bow earrings in silver HERE

Givenchy 50mm 4G plaque mules HERE

Gianvito Rossi 115mm leather sandals HERE

FENDI two-tone denim midi skirt HERE

Valentino Garavani VLogo Signature clip-on earrings HERE

Plus Charcoal Lace Up Waist Blazer HERE

Givenchy 50mm G Cube slingback pumps HERE

Stradivarius knee-high boots in black HERE

8 Other Reasons 18k gold plated pearl detail oversized stud earrings HERE

ASOS DESIGN draped front tuck sleeve bias maxi dress in lime green HERE

ASOS DESIGN high neck drape bodice cape maxi dress in pale sage HERE

Gianvito Rossi Amalfi slides HERE

Khaki Belted Double Breasted Trench Coat HERE

Nanushka Hester maxi skirt HERE

Black Textured Jersey Boat Neck Jumpsuit HERE

Tall Grey Melange Soft Knit Basic Button Up Cardigan HERE